Home' Rotary Down Under : June 2016 (International) Contents EDITORIAL
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ideas of how the
is considered the
physicist and one
of the greatest
thinkers of the
Part of Einstein’s charm was his
dishevelled look. In addition to his
uncombed hair, one of his peculiar
habits was to never wear socks.
Whether he was out sailing or
attending a formal dinner at the White
House, Einstein went without socks.
Over his lifetime he was often
quoted and when I read the following,
I thought he might have written this
for Rotary. He said, “Strive not to be
a success, but rather to be of value”.
This, my friends, is a game changing
concept for us, because if you turn
that thought on its head you can see
that understanding our “value” is
actually the key to our success.
So how do we measure what is
important to us and what is Rotary’s
“value proposition”? We studied this
question closely and the result is quite
enlightening, but not easily fixed with
the wave of a magic wand.
What we learned is that we needed
to simplify our message.
As a result, Rotary’s essence or
brand is now defined by six key words.
Join leaders. Exchange ideas.
This is how we frame who we are
we join leaders. And what happens
when we get a group of leaders
together – we exchange ideas. And
let’s be honest – once we have shared
these thoughts – because we are
leaders, we are then compelled to
Join Leaders – Exchange Ideas –
Take Action is such a compelling call
to action. It is one that very easily
explains who we are and what we do.
We are leaders who act responsibly and
take action to make our communities
flourish and thrive.
If I asked you to describe the brand
that is Harvard, what would you say?
I suspect we might use words like
prestige, intellect or excellence.
So what do the folks at Harvard
think about Rotary and our brand?
They think we have taken a bold step
in the right direction.
According to the authors of an
article in the Harvard Business Review,
they said that simplifying our message
is the key to our success and we have
taken the right steps towards better
clarifying who we are, what we do
and why it matters.
With the aid of a robust new visual
identity toolkit we are better prepared
to share our Rotary story with our
members, potential members,
partners and the community at large.
Rotarians are embracing this and I
have heard from countless members
all over the world that they love our
fresh new look and feel.
Can you envision if every
McDonalds or Starbucks in the
world looked or sounded different?
They are strong because they have a
simple and clear brand and we know
exactly what we will get when we do
business with them.
Just imagine if everyone looked at
Rotary the same way.
Sometimes getting back to the basics
is the key to success. With that well
in hand, Rotary’s second century of
service is looking brighter than ever.
A dedicated supporter of Rotary for close to 60 years, Nancy Knowles, wife of past Rotary
International treasurer and polio warrior Brian Knowles, sadly passed away in May.
Humble, professional and always a lady, Nancy worked tirelessly to support Rotary and
her husband during his nearly 60 years of service. From selling raffle tickets to hosting
international dignitaries, she handled it all with grace and charm.
District 9640 governor Anne Egan introduced an award this year, named in the couple’s honour, to recognise significant contributions
to Rotary by a Rotarian and/or spouse at club, district or international level. Of course, there could be no greater recipient than the
Knowles’ themselves, with long-term friend and colleague, Rotary International president nominee Ian Riseley, attending the District
9640 Conference in May to present them with the award.
Our thoughts are with Brian and the Knowles family at this time. Nancy will be missed by the countless people she touched the heart
of, both in Australia and internationally.
In memory of Nancy Knowles
Rotary International president nominee Ian
Riseley, left, presented Nancy and Brian
Knowles with an award for service to Rotary
at the District 9640 conference in May.
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