Home' Rotary Down Under : August 2016 Contents THE KLINGINSMITH CHALLENGE
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Change: New thinking
leads to a welcome
increase in membership
In District 9800 we made a decision to do something
new and contrary to our traditional thinking regarding
membership during the 2015-16 Rotary year. You
have all heard the saying “if we keep doing what we
have always done, we will get the results that we have
always got” – which is a decline in membership.
So, the district membership team decided to change
our thinking to bring about a welcome increase in
membership. We came up with some new, tried and
recommended programs that have helped, including:
• Adopting the Zone Ambassadors Program at a club
• Providing clubs with hand-picked Rotary
International membership promotional tools;
• Giving clubs a membership recruitment procedure,
which they were encouraged to personalise;
• Running a membership and public relations seminar
early in the Rotary year;
• A number of cluster group and club speaking
engagements were undertaken by the district
• An enthusiastic, fully committed district governor
in Julie Mason who spoke about membership at
However, the one thing we did that was new and
different was offering clubs a membership grant of
$1000. The grant was available to clubs that recruited
four or more members between June 1 and October
31, 2015, and again from January 1 to March 31,
2016. The $1000 was to be used as seed money by the
new members to undertake a brand new community
project of their choice.
The result has been astonishing, not just in terms
of a significant membership increase, but also in new
projects being undertaken in the communities around
us. This has led to a real renewal and vitalisation,
with the new members not only undertaking new
projects, but through their activities, Rotary has been
introduced to a wider community audience.
In the 2016-17 Rotary year district governor Neville
John has launched a new round of grants. We believe
this will continue our success in bringing District 9800
an increased awareness in the communities around
us about what Rotary volunteering involves and
therefore an increase in membership and a positive
public perception of Rotary.
Membership Director, D9800
District 9800 has
introduced a new
program and more.
District 9800 new
Want to earn a $1000 grant for your new
members to invest in a new community project
for your club? Simply induct four new members
between June 1 and October 31, 2016 and the
$1000 grant will be presented for your new
members to use as seed funding on a project of
District 9800 was so successful with these grants
in 2015-16 that the 19 clubs that received grants
inducted 196 new members! This equated to 62 per
cent of all new members in the district.
1. The aim of the $1000 grant is to engage new
members and improve new member retention
2. And to turn $1000 into a new project that has
some or all of the following benefits:
• Doing something worthwhile for the local
• Encouraging like-minded people to join in the
project and get to know the “new Rotary”;
• Succeed in profiling the club.
3. A maximum of 20 grants are available for the first
20 clubs that achieve at least four new member
inductions within the required period.
4. No application form is needed. Your club just
needs to email Chris Egger via firstname.lastname@example.org.
au with the names and induction dates of your
four or more inductees and provide your club
bank account details.
5. All clubs in District 9800 are eligible to receive
this grant, including those clubs that qualified for
the previous $1000 grants in 2015-16.
6. As with previous allocations, this grant must be
used as seed money on a new community project
that the new members select and are involved in
during their first 12 months in the club.
If your club would like a visit from one of the district
membership committee to speak at your club, please
contact Sandi Fulcher via email@example.com.
Note: This offer is only available in District 9800.
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