Home' Rotary Down Under : Dec-Jan 2016-17 Contents How
Words by Clarry
For more than 110 years, businesses and professional leaders have been
coming together in Rotary clubs around the world to help people in need.
Rotary’s aim has been to advance world understanding, goodwill and
peace through the improvement of health and education and the fight
against poverty. As Rotarians, our endeavours need to focus on bringing
together not just Rotarians, but community partners, socially responsible
corporates and the public. Together, we can do a lot more for humanity.
Businesses rely on the communities in which they operate to sustain
themselves. They recognise that the health, wellbeing and prosperity
of the communities they work in is paramount to their viability and
success. Just as they seek to provide the safest and best possible working
conditions to ensure their employees can reach their potential, they also
believe they have a responsibility to contribute back to the communities
in which they operate.
An example at the global level is the Bill & Melinda Gates Foundation,
which has partnered with Rotary to eradicate polio. With their support,
we now stand on the verge of eradicating polio forever.
Many businesses see Rotary and Rotarians as a conduit to good
business. Philanthropy builds a strong public image. Businesses seen to be
practising philanthropy are often viewed as employers of choice. In turn,
they attract like-minded, talented people who are socially aware, building
a strong, positive work culture where staff morale and staff retention are
high. When staff morale is high, so is productivity.
And it’s not just their staff members who feel good. Research tells
us that customers also view philanthropy positively. Corporate social
responsibility with visibility to the public helps businessmen and women
deliver a triple bottom line.
People feel good about doing good, so it makes sense for businesses
to promote doing good.
We should reach out to business, not wait for them to come to us.
After all, we have an amazing offering! We should make it easy for
businesses to find and partner with us in programs that fit their interests.
Best wishes for a happy and safe festive season!
If you have any best practice methods of attracting businesses to
Rotary, such as proposals, advertising or other ideas, please share
these with us via firstname.lastname@example.org. Until 2017, this
is Clarry signing off.
My parents always
told me, “Don’t
judge a book by its
Now, while the
teaching is correct,
none of us listen.
And when it comes
time for potential
members and the
general public to
judge your club, guess which cover they
are judging you by? Your website.
For most of us, website design,
management and maintenance is out
of our skillset. This means either all the
work is left to one person, or it’s not a
focus area for the club at all.
While the saying is as old as time, we
still judge every single day we go onto
a website. Only this month, I found a
lawyer, ordered a building inspection,
purchased a house, refinanced my
mortgage and put myself into 30 more
years of debt, without leaving my desk.
Not one face-to-face meeting. All done
by judging the covers of their books:
their websites and reviews.
With access to the world only
a click away, what is your website
saying about your club? Are you still
promoting the 2013 dinner dance, or
your 2011 community service project? If
so, is that message a positive one or a
With the New Year upon us, this
is a perfect time to look at your club’s
website and identify what needs to be
updated, improved or removed. There
are so many great examples of Rotary
club websites out there, so why not
contact those clubs and see how easy it
really is to give your website a fresh feel.
This new “cover” may be the key to
unlocking the new members you are
chasing in 2017.
Club & District
Why businesses reach
out to Rotary
With access to the world
only a click away, what
is your website saying
about your club?
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