Home' Rotary Down Under : March 2013 Contents www.rotarydownunder.org 17
Disaster Aid Australia has just completed
another successful deployment in the
Philippines, the second to this region
in 12 months. Typhoon Pablo (Bopha)
was rated by the UN as the deadliest
typhoon of 2012, affecting 6.2 million
people and leaving 1067 people dead
with more than 800 still missing. Close
to a million people were displaced with
more than 216,000 houses damaged or
destroyed. The entire infrastructure was
destroyed along with their livelihoods,
This is where your valued donations
go. We rebuilt four communities in
Ban-ao, working again with our partner
the Balay Mindanaw Foundation Inc
(BMFI) and the Filipino military forces
in providing shelter, basic survival
tools and, importantly, set out new
communities, which now provide clean
drinking water, a school and sanitation.
The happy smiles have returned to the
survivors’ faces, especially the children.
We did make a difference. We gave
hope and courage to rebuild their lives.
In South Sudan we are working with
Rotary Ambassadorial Scholar Belkys
Lopez from KUSH (another NGO) and
the Rotary Club of Juba to ease the
suffering of those displaced by conflict.
Our Rotary partners, together with RI
through Matching Grants, are assisting
us with aid, but the need is far greater
than our present stock.
As Rotarians, we cannot continue
to assist those most at risk in
developing countries without your
continued support of donations. This
is a simple business whereby the more
donations we receive, the more aid
and positive impact we have on those
Please continue to assist us so we can
continue to make a difference in the
true spirit of Rotary.
and courage in
Sudan and the
with CEO Jenni Heenan
make the project happen, but they’re
not the project.
Take my shelter shed example – we
could shoot the Mayor presenting
the club President with a certificate
of appreciation (I would do this
anyway, just to keep the Mayor
onside), but we could also shoot:
The shed being built. If you’ve used
local tradespeople and they’ve
given a discount, this promotes
them as well.
The members of the club
surrounding the finished shed and
throwing streamers into the air or
releasing balloons – get as many as
possible to wear Rotary branding.
The members holding a long
banner in front of the shed
showing how many sausages they
sold to pay for it.
The first school children to use the
shed, waiting for their bus.
The Mayor and the club president
pretending to be school children
waiting for the bus.
Try taking these kneeling down, or
standing on a milk crate – changing
the point of view can make for a more
Another example: I do some work
for Disaster Aid Australia – the DAA
Response Team members are not
only good at providing rapid disaster
relief, but also taking images that
help promote their work, which in
turn helps raise funds so that it can
continue. In their case, the story is not
the awful devastation they encounter,
but the hope and relief they bring to
families and communities.
Share the story
Mark Huddleston’s guest editorial
in the February issue of RDU made
the point that Rotarians are not very
good at marketing Rotary. One thing
I’ve found is that the public does not
see the connection between Rotary’s
fundraising activities, which they
often see, and Rotary’s charitable
activities, which they don’t. It’s about
time we did something about that.
Next time your club has a public
activity, why not have photos of what
you’re raising the money for, or what
you spent it on last time? Make it
clear that this art show, sausage sizzle
or farmer ’s market is raising money
for something they can see and relate
to, not just “Rotary”, whatever that is.
A bonus is that people who may not
normally contribute to “Rotary” will
happily donate to fund an electric
wheelchair, or disaster relief, or a new
Get the most out of your camera
Maximum quality equals maximum size
Shoot first, ask questions later
Make a picture that tells the story
Be prepared for the fluke shot
Rotary in picture
Links Archive February 2013 April 2013 Navigation Previous Page Next Page